THINK! Christmas Drink Drive Campaign

The Campaign launched on Friday 30 November 2007. It aims to convince all drivers, with a particular focus on young male drivers aged 17-29 years, that a drink drive conviction has the potential to ruin their life by highlighting a mixture of the legal and personal consequences.

Highways Agency pilots ‘dropped objects’ campaign

The Highways Agency is piloting a campaign to help children understand the dangers of dropping objects onto roads.

The campaign targets youngsters under 16 who are the main offenders. The HA has worked in partnership with RoSPA, Surrey Police and Surrey County Council to develop two programmes to help children understand that even the smallest/lightest object, when dropped from a height, can cause severe damage to vehicles and their occupants.

The programmes – ‘Just a stone’s throw’ and ‘Throwing it all away’ – were rolled out nationally through LASER teaching packs, RoSPA’s 200 Junior Citizen Schemes, LARSOA, the Association of Chief Police Officers, other road safety organisations and the Fire & Rescue Service.